The 2014 North America Sales and Operations Kick off was held in San Diego, California. This annual meeting brought together over 2800 attendees including the Starwood Sales Organization (SSO). The attendees have the responsibility to sell a cross-mix of brands to corporate customers, leisure + group meeting planners, wholesalers, etc. This includes property-level DOSMs, General Managers, Metro Market Sales teams, B&C Sales teams, leisure sales teams and corporate sales teams.
Each full service brand presented a 10 minute brand overview on the main stage to all 2800 participants and then a 25 minute breakout session with the goals of creating a brand immersive experience, following on from the main stage presentation with a deeper dive into specific brand initiatives and programs, and give a better understanding of the tangible benefits that help to sell the brands.
The featured brand, Le Meridien, W Hotels, St. Regis and The Luxury Collection each had their own branded space. The spaces contained stages for presentation, branded vignettes and large format graphics rounding out the spatial design and in the case of W Hotels a bar and DJ.