Project description
The 2016 Westin GM Summit, was a gathering of 200+ General Managers, key corporate, global, divisional brand support teams and stakeholders from around the world.
The goals for this meeting were set to build on the momentum of the internal brand culture for this iconic brand that has a very tight GM community, to welcome new General Managers into the fold and define together the future of the brand. The Westin Global Marketing lead the meeting showcasing refreshed brand programs, building a sense of community, exchanging and discussing new ideas, reviewing standards, reviewing business opportunities and presenting the visual evolution of the brand with the end goal of having the attendees leave inspired and equipped to spread information and excitement to their teams.
This three day event's run of show was logistically a great challenge to manage, coordinate and orchestrate. Every single day the environments transformed daily, graphics were changed, vignettes revealed and public spaces sequentially activated and revealed to match the day's agenda. The two bars/ F&B stations in the pre-function space required the changing of the graphics and the F & B set ups to match each break's theme. My personally favorite moment was bringing in a 16' Spruce Christmas tree into the Westin Hilton Head Resort in the middle of summer and hiding it until the reveal.
Deliverables included but were not limited to:
GENERAL SESSION
Custom Stage with Center Changing Graphics
New Cocktails Concepts (3D / 2D) + Print Component
General Session Décor and/or Botanicals
Rental Furniture + High Tables & High Chairs
Shark Tank Table Set Ups / Rm Set Ups
Breakout Rooms Table Top Set Up & Décor
Pre Function High Top Table Botanicals
Pavilion Breakfast Botanicals
Way Finding Signage
ENVIRONMENTAL SECTIONS
Haven Workstation Tables & Check-In Pods
On Brand Amenities & Gifts Vignette + Print Component
Botanicals Vignette
Holiday Botanicals Vignette + Print Component + 12 ft Christmas Tree
Kids Room Set Up Vignette + Print Component
NB Gear Lending Display + Print Component
New Wellness Product Innovations Vignette + Print Component
New Visual ID/Collateral Vignettes + Print Component
F & B Stations (2) + Print Component
Outdoor Farmer's Market Night Event
Off-site Vinyard Event
PRINT ITEMS
Key Card Design (Arrival Packet)
Tuesday Amenity: Business Cards
Sticker for Business Cards
Sticker for Fit Bit
Belly Band for Book
Custom Moleskin Notebook
Bookmark for Moleskin Notebook
Amenity Notes (3)
Amenity Envelope (3)
Arrival Packet Sleeve
Name Tag (Arrival Packet)
Lanyard Name Tag
Key Card Sleeve (Arrival Packet)
Printed Agenda (Arrival Packet)
Agenda Stickers
F & B Buffet Cards
Large Hallway Graphics
Public Spaces Summit Branding
Airport Arrival Branding
Airport Arrival Signs
Car Transportation Menu
Local Activity Guide
Travel Journal
Weekly Activity Sheet
Daily Activity Sheet
Family Brochure
Lookout Table Sign Card
Check In Pod Sign Card
New Cocktails Cards
DIGITAL ITEMS
Registration Site Artwork
Stargroup Site Artwork
Digital Invite Digital Questionnaire Creative
Digital Questionnaire Reminder
Conference App Digital Assets & Visual Language Guidelines
Electric Mirror Content
PPT Template
HH GM Video
Static Digital Creative Lobby Touch Display
Digital Signs Artwork (Property)